I develop brand communications through a human-centered framework that balances data-driven insights with authentic audience connection. My methodology ensures every piece of content serves both strategic business objectives and genuine audience needs. My work delivers 8.8x industry-average email performance, drove a $1.6M capital campaign to success, launched a top 10% globally-ranked podcast, and generated 10K+ video study registrations.

I think strategically and pivot tactically. While data drives my decisions, I never lose sight of the person behind the KPIs. I plan for her. I create for her. I connect with her. I might play the numbers game, but I'm in the people business.

Here’s my work. And, hey, connect with me on LinkedIn for my full background and resume.

Beyond individual content pieces, I develop comprehensive strategies that deliver measurable business results and drive organizational growth.

$1.6 Million Capital Campaign Success
Led comprehensive communications strategy for megachurch capital campaign, developing compelling messaging and strategic stakeholder alignment that drove the campaign to full completion. Combined storytelling with clear value propositions to motivate donor engagement across multiple touchpoints.

10K+ Video Study Registrations
Developed and executed integrated content strategy that generated over 10,000 registrations for video Bible studies. Collaborated with marketing team to create multi-channel campaigns that converted audience interest into concrete actions and program participation.

Top 10% Globally-Ranked Podcast Launch
Launched The Carpool Line Podcast from concept to top-tier performance while managing 818K newsletter subscribers. Strategic positioning and content development achieved an exceptional ranking within the competitive parenting podcasting space.

20K+ Subscriber Growth Campaigns

Designed and implemented a multi-channel subscriber acquisition strategy that grew the audience base by over 20,000 engaged subscribers. Created concept and copy for lead magnets and provided creative direction on graphics, sustaining 8% click-through rate while maintaining brand consistency across all campaign elements.

I develop comprehensive brand strategies and messaging frameworks that create consistent, authentic connections across all customer touchpoints.

Multi-Brand Voice & Style Guide Development
Created comprehensive voice and style guidelines for Family Christian, iDisciple, and Dove brands, ensuring brand consistency across newsletters, social media, and daily blog content. Established distinct brand personalities while maintaining audience relevance and engagement standards.

Website Strategy & Copywriting
Developed complete website copy and messaging architecture for St. Christopher's Foundation for Children, translating organizational mission into compelling digital experiences. Strategic content structure drives both user engagement and conversion goals.

Brand Transition & Digital Strategy
Led comprehensive communications strategy during COVID-19 pivot, transitioning megachurch to fully online worship within 72 hours while maintaining 18K+ weekly attendance. Leveraged this experience to develop systematic volunteer training materials and digital engagement frameworks for other faith-based organizations transitioning to online ministry.

I create cohesive content experiences that perform consistently across all platforms, maximizing reach while maintaining a consistent brand voice and achieving strategic objectives.

Email Marketing Excellence
Develop and execute email campaigns that consistently outperform industry benchmarks across multiple organizations. Strategic approach has delivered exceptional results including 44.12% open rates and doubled click-through rates from 4% to 8.45%. Expert segmentation and compelling messaging drive subscriber engagement while nurturing long-term brand loyalty.

Social Media Content Creation
Create engaging social content that extends brand reach and drives meaningful interactions. Monthly reels reach up to 1.4M views, consistently delivering thousands of additional impressions and expanding brand visibility beyond traditional content channels.

SEO-Optimized Blog Content
I create strategic blog content that strikes a balance between search engine optimization (and voice search) and authentic audience connection. Over 200 published articles across multiple organizations (iMOM, Family Christian, Kindermusik, and others) demonstrate consistent ability to create evergreen content that drives organic traffic while serving diverse reader needs and business objectives.

iMOM

• 6 Things to Teach Your Daughter About Emotional Boundaries

• 5 Ways to Help Your Teen Figure Out Life After High School

• Full List of 90+ articles

Family Christian

• 7 Faith Practices Proven to Help Manage Anxiety

• Is Your Child’s Heart Ready for a New School Year?

• 7 Ways Mary Speaks to All Women this Mother’s Day

Kindermusik International

• What Parents See vs What Teachers See

• To the Mom Who Showed Up Late to Class

These pieces showcase my ability to create content that not only resonates with audiences but drives measurable engagement and action.

"What Every Dad Needs to Hear This Father's Day"
Highest-performing Father's Day content for iMOM in 2025
Father's Day content that struck an emotional chord, combining research-backed insights with heartfelt messaging to become one of the platform's most successful seasonal pieces.

"5 Ways to Start Loving Your Husband Again"
16.9x industry-average CTR performance
Marriage content that resonates deeply with couples facing relationship challenges, offering practical and actionable steps for rekindling connection. Strategic balance of vulnerability and hope drives exceptional engagement.

"7 Things that Matter Most for Real School Readiness"
9.6x industry-average CTR performance
School readiness content that combines research-backed insights with practical preparation steps. The actionable list format and targeted advice drive strong engagement with moms transitioning kids back to elementary school.

"How to Handle the 'Soiling the Nest' Phase of Parenting Your Teen"
12x industry-average engagement time
Deep-dive content that keeps readers engaged for over 6 minutes—far exceeding typical blog post engagement. The strategic use of storytelling and practical advice creates engaging content that fosters trust.

Beyond client work, I develop thought leadership content that serves my target audiences while establishing expertise in faith-based and family-centered messaging.